About Us

At the end of the day, we want to make people pumped on what they purchased. Make it the best experience possible.

John Dobbe, Owner

Focus Boardshop Crew

Owner John Dobbe has been running Focus Boardshop for 19 years and got hooked on skateboarding and snowboarding in middle school.

At Focus Boardshop, it's not just about selling boards, it's about building boarders. Dobbe previously ran Dwellers, a friend’s snowboard and skate shop in Wausau, for years before opening Focus in 2005.

When Focus Boardshop opened, Dobbe knew he wanted to avoid the intimidating vibe of some of the skate or snowboard shops he’d visited when he was growing up.

Building a welcoming and rider driven snowboard, skateboard, longboard community is the heart of Focus Boardshop. Our “Focus Family” is passionate about making a riding community by offering lessons and a variety of quality products from the brands we trust.

Our goal at Focus is for you to have the best experience possible and be excited about what you purchased.

Plus now you can enjoy hand crafted coffee drinks at Broken Board Coffee located inside Focus Boardshop. Check out the menu here.