In the land of snow, Focus is king with over 16 years of outfitting snowboarders in the Midwest with reliable gear. We specialize in offering products from brands that we personally use and trust so you can feel confident with your purchase. Looking for a specific item, use the Filter tool to narrow down our product selection by category. Still don’t see what you’re looking for? Place special orders by contacting us or stopping in to stores to see our full in store selection.
If you’re near the Madison area, remember you get free installation of any purchase and 2 free hot wax’s on a new snowboard. Just click in store pickup and we’ll take care of the set-up so you can head straight to the hill.