20-50% OFF

All 2016 and 2017
Winter Gear

Focus Boardshop Skateboards, Longboards, Snowboards

20-50% OFF

All 2016 and 2017 Winter Gear

Building a welcoming and rider driven snowboard, skateboard, longboard community is the heart of Focus Boardshop.

Our “Focus Family” is passionate about making a riding community by offering lessons and a variety of quality products from the brands we trust. Our goal at Focus is for you to have the best experience possible and be excited about what you purchased.

Really nice shop, super friendly staff and a great selection of boards and apparel.

Vinnie McMahon

Skatepark Formula Wheels

From our shop decks to build-your- own set-ups, we’ve got your skating needs covered.

Stop in to see our wide variety of skate products and accessories from brands like Almost, DGK, Creature, Chocolate, Independent, Bones, Spitfire, and more!

Santa Cruz Longboards

Looking for a longboard?

We have one of the largest longboard selections in the area and want to talk about what style will fit you best. All our longboard completes can be customized with different wheels and components to fit your personal style.

Skatepark Formula Wheels

In the land of snow, Focus is king!

Snowboarding is at the core of who we are and we love to help riders of all ability levels get into the right gear. Whether you’re a seasoned veteran to the sport or looking to purchase your first set-up, we’ll help you decide on the right gear to maximize your snowboarding experience.

Women's Gear

We also carry women’s snowboard gear and clothing!

With the seasons beginning to change, our great selection of fall clothing and winter outerwear is growing weekly. Stop in to try on the latest styles from Burton, Volcom, Roxy, and more!

Focus East

Focus Boardshop East
2358 E Springs Dr.
Madison, WI 53704

Focus West

Focus Boardshop West
6108 Mineral Point Road
Madison, WI 53705