{"product_id":"santa-cruz-kendall-end-of-the-world-reissue-skateboard-deck-10-0","title":"Santa Cruz Kendall End of the World Reissue Skateboard Deck 10.0\"","description":"\u003cp\u003e\u003cspan\u003eThe Santa Cruz Skateboards Kendall End Of The World Reissue 10\" x 29.7\" deck features legendary Santa Cruz Jeff Kendall End of the World artwork on a never-before-reissued colorway with neon and metallic prints over a silver kaleidoscope to black fade. On Jeff's OG 10\" reissue shape with a 15\" wheelbase. View \"Details\" tab for nose, tail lengths, concave and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstruction - 7 ply North American Maple pressed individually using epoxy - making a strong, responsive deck with long lasting pop and consistent concave and kick. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCruz Missile II concave is Santa Cruz's infamous tech concave from the 1980s with aggressive, multi-dimensional side to side concave and tail kick along with forward set rocker that comfortably lock in your feet in key areas for a completely unique riding experience - cruising the streets or skating transition on old school or shaped decks with longer tail than nose. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003e\u003cspan\u003eAbout Santa Cruz Skateboards\u003c\/span\u003e\u003c\/u\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSanta Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years but contributed to the innovation and modernization of skateboards and skateboarding. In 2023 NHS celebrated its 50th anniversary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Concave: \u003c\/strong\u003e\u003cspan\u003eCruise Missile II\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Construction: \u003c\/strong\u003e\u003cspan\u003e7-ply\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Length (Inches): \u003c\/strong\u003e\u003cspan\u003e30.54\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Noselength (Inches): \u003c\/strong\u003e\u003cspan\u003e4.75\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Shape: \u003c\/strong\u003e\u003cspan\u003eSC-409\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Taillength (Inches): \u003c\/strong\u003e\u003cspan\u003e6.59\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Wheelbase (Inches): \u003c\/strong\u003e\u003cspan\u003e15.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail__details-row\"\u003e\n\u003cstrong\u003eDeck Width (Inches): \u003c\/strong\u003e\u003cspan\u003e10.35\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eAll skateboards from Focus come with free Jessup grip tape and if you order trucks, wheels and bearings you get free standard hardware (truck mounting bolts). \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan face=\"arial, sans-serif\"\u003eEasiest way to make any board a complete. Pick from one of our completes!\u003c\/span\u003e\u003c\/div\u003e\n\u003cspan face=\"arial, sans-serif\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStandard complete:\u003c\/b\u003e Bones 100 Wheels, Mini Logo Bearings and Krux Trucks.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePro complete:\u003c\/b\u003e Spitfire F4 or Bones Pro Wheels, Reds Bearings and Indy Raw Trucks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Santa Cruz","offers":[{"title":"Deck Only \/ 10.0","offer_id":62795733172383,"sku":null,"price":96.95,"currency_code":"USD","in_stock":true},{"title":"Standard Complete \/ 10.0","offer_id":62795733205151,"sku":null,"price":186.95,"currency_code":"USD","in_stock":true},{"title":"Pro Complete \/ 10.0","offer_id":62795733237919,"sku":null,"price":216.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2123\/6437\/files\/85032.jpg?v=1779219254","url":"https:\/\/www.focusmadison.com\/products\/santa-cruz-kendall-end-of-the-world-reissue-skateboard-deck-10-0","provider":"Focus Boardshop","version":"1.0","type":"link"}