Skip to content
  • Snow
    • Snowboards
    • Bindings
    • Snowboard Boots
    • Accessories
    • Men’s Snowboard Outerwear
    • Women’s Snowboard Outerwear
    • Youth Outerwear
  • Skate
    • Completes
    • Skateboard Decks
    • Longboards
    • Trucks
    • Wheels
    • Bearings, Hardware & Tools
    • Skateboard Helmets & Pads
    • Skate Shoes
  • Apparel
    • Men's Apparel
    • Women's Apparel
    • Youth Apparel
    • Backpacks & Bags
  • Gift Cards/Lessons
  • Electric boards
  • Events
  • Blog
  • About Us
  • Lessons
  • Rentals
  • Account
Focus Boardshop
Cart
  • Snow
      Snow
    • All
    • Snowboards
    • Bindings
    • Snowboard Boots
    • Accessories
    • Men’s Snowboard Outerwear
    • Women’s Snowboard Outerwear
    • Youth Outerwear
    • Thirtytwo STW Double Boa Women's Boots 2021 brown
      Thirtytwo STW Double Boa Women's Boots 2021 brown
      Regular price $239.95
      View
      Burton Photon Boa boots 2021 gray
      Burton Photon Boa boots 2021 Gray
      Regular price $379.95
      View
      Lib Tech Travis Rice Pro Snowboard 2021
      Lib Tech Travis Rice Pro Snowboard 2021
      Regular price $599.99
      View
  • Skate
      Skate
    • All
    • Completes
    • Skateboard Decks
    • Longboards
    • Trucks
    • Wheels
    • Bearings, Hardware & Tools
    • Skateboard Helmets & Pads
    • Skate Shoes
    • Lakai Riley 3 Black Sabbath Skate Shoes
      Lakai Riley 3 Black Sabbath Skate Shoes
      Regular price $75
      View
      Element Nat Geo Kings Appleyard Skateboard Deck 8.2"
      Element Nat Geo Kings Appleyard Skateboard Deck 8.2"
      From $59.95
      View
      Element Seal Green Blue Skateboard Deck 8.3"
      Element Seal Green Blue Skateboard Deck 8.3"
      From $59.95
      View
  • Apparel
      Apparel
    • All
    • Men's Apparel
    • Women's Apparel
    • Youth Apparel
    • Backpacks & Bags
    • Volcom Women's Polartec Mid Hoody
      Volcom Women's Polartec Mid Hoody
      Regular price $100
      View
      Focus Snowy Peak Logo Zip Hoody Heather Blue
      Focus Snowy Peak Logo Zip Hoody Heather Blue
      Regular price $49.95
      View
      Focus Mtn Logo Zip Hoody Charcoal
      Focus Mtn Logo Zip Hoody Charcoal
      Regular price $49.95
      View
      Focus Mtn Logo Crew Stone
      Focus Mtn Logo Crew Stone
      Regular price $49.95
      View
  • Gift Cards/Lessons
  • Electric boards
  • Events
  • Blog
  • About Us
  • Lessons
  • Rentals
Account
Item added to cart. View cart and check out.
STORE OPERATIONS DURING COVID-19

Men's Clothing

Arcade Ranger Belt Navy/Black/Open Range
Arcade Ranger Belt Navy/Black/Open Range
Sold Out
View
Focus Boardshop Snowy Peak ZIP Up Hoodie Maroon
Focus Boardshop Snowy Peak ZIP Up Hoodie Maroon
Regular price $49.95
View
Thrasher Skate Mag L/S Tee White
Thrasher Skate Mag L/S Tee White
Regular price $30.95
View
Es Accel OG Brown
Es Accel OG Brown
Regular price $72.99
View
Welcome kingdom Long Sleeve Tee
Welcome kingdom Long Sleeve Tee
Regular price $34.95
View
Girl OG Embroidered Tee Black
Girl OG Embroidered Tee Black
Regular price $22.95
View
Volcom Frickin Surf & Turf Static 2 Shorts
Volcom Frickin Surf & Turf Static 2 Shorts
Regular price $58.50
View
Focus Wiscool-Tee Tri-blend Blue Tank Chest Print
Focus Wiscool-Tank Tri-blend Blue Tank Chest Print
Regular price $19.95
View
Focus Wiscool-Tee Tri-blend Navy Chest Print
Focus Wiscool-Tee Tri-blend Navy Chest Print
Regular price $19.95
View
Focus Boardshop Wiscool-Tee Tri-blend Green Chest Print
Focus Wiscool-Tee Tri-blend Green Chest Print
Regular price $19.95
View
Focus Boardshop Skate Local Tee Tri-blend Mint
Focus Boardshop Skate Local Tee Tri-blend Mint
Regular price $19.95
View
Focus Boardshop Skate Local Tee Tri-blend Charcoal
Focus Boardshop Skate Local Tee Tri-blend Charcoal
Regular price $19.95
View
Focus Boardshop Tee Tri-blend Ice Blue
Focus Boardshop Tee Tri-blend Ice Blue
Regular price $19.95
View
Focus Boardshop Snow Cap Tee Tri-blend Charcoal
Focus Boardshop Snow Cap Tee Tri-blend Charcoal
Regular price $19.95
View
Arcade Midnighter Belt Black
Arcade Midnighter Belt Black
Sold Out
View
Spitfire Bighead Big Check white hoodie
Spitfire Bighead Big Check white hoodie
Regular price $59.95
View
Thrasher Skate Mag L/S Tee Black
Thrasher Skate Mag L/S Tee Black
Regular price $30.95
View
Never Summer Colorado Bolts Zip Hoodie
Never Summer Colorado Bolts Zip Hoodie
Regular price $60 Sale price $39.95
Sale
View
BURTON FIRESIDE SHERPA FULL ZIP HOODIE GRAY HEATHER
BURTON FIRESIDE SHERPA FULL ZIP HOODIE GRAY HEATHER
Regular price $70 Sale price $49.95
Sale
View
Burton Men's Underhill SS Shirt Blue Heaven 2018
Burton Men's Underhill SS Shirt Blue Heaven 2018
Regular price $24.95
View
1 2 3 4 →

Location

Focus East
2358 E Springs Dr.
Madison, WI 53704
(608) 242-8403

Return & Refund Policy

Hours

*Updated 8/24*

WE ARE OPEN!

We can still set up  curbside picks through our site or by calling the shop **

Monday - Fri : 11am -7pm
Saturday : 11am - 5pm
Sunday : 12pm - 5pm 

Thank you and stay safe! 

Follow us

  • Facebook
  • Instagram

Be in the know

© 2021, Focus Boardshop. Powered by Shopify
  • american express
  • apple pay
  • diners club
  • discover
  • jcb
  • master
  • paypal
  • visa